Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
SITXMPR001 Mapping and Delivery Guide
Coordinate production of brochures and marketing materials
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | SITXMPR001 - Coordinate production of brochures and marketing materials |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the performance outcomes, skills and knowledge required to coordinate the development process for brochures and other marketing materials from a content and production perspective. The unit applies to all industry sectors and all types of marketing materials, both physical and virtual. Individuals working independently with limited supervision undertake this role. Depending on the business context, this could include sales and marketing personnel, managers, and owner-operators of small businesses.This unit reflects the general skills needed by those involved in sales and marketing activities and does not include the skills required by professional graphic designers or copywriters.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. Skills must be demonstrated in an operational business environment for which brochures and marketing materials can be developed. This can be: an industry workplace a simulated industry environment. Assessment must ensure access to: current information and communications technology for the development of content suppliers of graphic design services, print production organisations and copywriters with whom the individual can interact; these can be: those in an industry workplace who are assisted by the individual during the assessment process; or individuals who participate in role plays or simulated activities, set up for the purpose of assessment, in a simulated industry environment operated within a training organisation. Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors. |
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Prerequisites/co-requisites | |||
Competency Field | Marketing and Public Relations |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Plan production of brochures and marketing materials. |
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Element: Produce information for inclusion. |
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Element: Obtain quotations for artwork and printing as appropriate. |
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Element: Develop final copy for brochures and marketing materials. |
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Element: Coordinate production of brochures and marketing materials. |
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